Audi ST?SIS Specifications download pdf (Page 3)

Excessive luxury is not our goal. But we feel that luxury

doesn’t mean “more,” it means “proper.” Proper design,

proper ﬁt, proper precision—what Audi thinks of as design

purity. Our engineers and designers know that a baroque

clock won’t tell time any better than a streamlined one,

and all the distractions that surround it actually detract

from the purpose of the clock itself. Unless, of course, the

purpose is just to be noticed, instead of used to its greatest

potential. We think the real purpose of design is simplicity,

elegantly rendered. We think you’ll see and feel that concept

throughout our Audi models. In the clean design lines of

the exterior, the streamlined dash, and Audi MMI® inter-

face. In our intuitive available Audi connect®,

the seamless

ﬁt and ﬁnish of our materials and the unmistakable look of

our Audi Singleframe® grille.

They all work in concert for a

pure aesthetic of timeless taste and precision.

1 Always pay careful attention to the road, and do not drive while distracted. The

features and technologies discussed above are optional, may require an additional

subscription with separate terms and conditions, and should be used only when it

is safe and appropriate. The Wi-Fi® hotspot feature is intended for passenger use

only. 2 Features and technologies listed will not be available on all models.

← Precise design and improved accuracy ←

→ Ornate elements don’t help to tell time →

→ Gilt prone to dull →

← Design allows for hanging, for improved viewing angle ←

← Easily processed information at a glance ←

...time’s up.

It’s Audi because

luxury tells the ornate, the garish,

the gilded and the over-indulgent…

→ Unnecessary weight means mantle and not wall →

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Audi ST?SIS Specifications Page 3